Aiming for the stars
Providing a bright, fun, caring and nurturing brand for Prospect House Day Nurseries. Leading the initiative to modernise and transform this traditional family business — previously relying on the founders’ reputation.
With no pre-existing digital presence or cohesive identity, this multi-phased project is creating trust with parents and sharing the great work being done by the family.
Multi-phase repeat business as company evolves
Partnered with Seen for sister company 567 Club
STRATEGY — Competitive analysis, brand positioning, architecture, blog and social strategy to celebrate awards, accreditations, care schedule and
IDENTITY — Logo, voice and personality, templates
USER EXPERIENCE - Customer journey & touchpoints Children's pathway branded with characters, formalise age groups, staff ratios. Integrated registration/application process
DIGITAL — Website with online parent pack download and registration form. CMS for ease of maintenance and right solution for customer. Built and grown large subscriber base and informative email campaigns
PRINT — Parent pack folder, changeable inserts, stationery, registration forms and promotional
ENVIRONMENT — Branded uniforms, signage and display
TRAINING — Handover and upskill
